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Author Archives: Lyneeka

Name: LyNeeka Collins
Occupation: Product Development Coordinator
Age: 25
About Me: I was the conservative kid growing up that wasn’t allowed to wear makeup. Now I play in it for a living and I love it. I am a strongly opinionated color junkie with a passion for cosmetics, music and fun.
What is in your beauty bag? Maybelline Great Lash Mascara, bronzer, a pair of false lashes and mint flavored pink tinted lip gloss. I keep it real simple most of the time. …but I can’t live without my fake lashes.
Your best beauty/skin care tip: Hydrate and exfoliate. Keep your skin smooth and healthy…everything else will follow!
Your biggest beauty concern: Dry skin and flat hair …neither of them will do! Keep it moisturized and big!

Friday the 13th: Beauty Superstitions

    Ohhhh….it’s Friday the 13th!  Just in case you decide to watch your back today, here is a list of beauty superstitions. Increase your good fortune by following these beauty rules! Cut your hair on Good Friday to prevent headaches in the upcoming year. It is bad luck to cut your finger nails on Friday [...]

Spring 2012 Beauty Trends

  The winter months are finally wrapping up and now it’s time to get ready for spring. Here’s your Spring 2012 beauty trends guide. Flawless, natural matte skin with highlighted elements is where it’s at. To achieve a luminous look use a brightening moisturizer, this will add a healthy glow just in time for spring. [...]

Smart is Beautiful: SmartLash Commerical Launch

  DermStore’s new commercial for SmartLash Eyelash Enhancer aired nationwide on Monday. Check out our commercial! We are all quite excited around here. Working with the content team on the script was amazing. Watching the idea of a commercial actually come to life: seeing pictures, hearing sound and watching a gorgeous model represent this product [...]

First Royal Birthday: Kate Middleton turns 30

The Duchess of Cambridge attended the red carpet film premier of Steven Spilberg’s “War Horse” in central London. Kate stole the show with her husband Prince William on the eve of her 30th birthday. This future queen is always a head turner. Her style has brought many fashion designers into the spotlight. Every clothing item [...]

Caudalie Premier Cru Eye Holiday Set Review

Finding the best facial moisturizer can be overwhelming. There are so many different products out there with pretty impressive claims. This amazing set, however, has impressive claims and is a perfect all in one. With the holiday’s right around the corner, it is the perfect kit for a loved one, girlfriend or a special treat [...]

5 Ideas to Freshen Up Your Beauty Routine

Fall is a great time to freshen up your beauty routine and try out new looks. Check out the latest Thick Brows This Fall, take a tip from the runways and Hollywood stars. Thick brows help frame your eyes and face beautifully. They also give you a bold look without a lot of makeup. Make [...]

Sneak Peek: pH Advantage Pyranase Anti-Aging Cream

I woke up one morning , looked in the mirror and freaked out. I was starting to notice fine lines on my face near my eyes and mouth. I’ve been looking for a product to help out with my uneven skin tone.  My skin was starting feel and look lackluster and dry, I really want [...]

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