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Author Archives: Lyneeka

Name: LyNeeka Collins
Occupation: Product Development Coordinator
Age: 25
About Me: I was the conservative kid growing up that wasn’t allowed to wear makeup. Now I play in it for a living and I love it. I am a strongly opinionated color junkie with a passion for cosmetics, music and fun.
What is in your beauty bag? Maybelline Great Lash Mascara, bronzer, a pair of false lashes and mint flavored pink tinted lip gloss. I keep it real simple most of the time. …but I can’t live without my fake lashes.
Your best beauty/skin care tip: Hydrate and exfoliate. Keep your skin smooth and healthy…everything else will follow!
Your biggest beauty concern: Dry skin and flat hair …neither of them will do! Keep it moisturized and big!

LaRocca- Nature and science with the power of gold

I have to tell you about this skincare line I’ve started using called LaRocca. This brand is taking Vegan skincare to new heights!  So I’m sure you already know that as we age, the process of regenerating new skin cells slows down. Therefore, the best way to fight signs of aging would be to speed [...]

New York Fashion Week: Mastering Runway Hair Trends

Inspirational yet achievable hair styles were catching our on the runways during Fashion week. The most captivating trends were feminine and wearable. Check out some of our top favorites. Romantic Twists Twisted hair styles were really big last spring. Now we are seeing this style carry through into other seasons. Creating soft waves with loosely [...]

Your spare tooth brush will make you pretty

This may surprise you but I know about an amazing beauty tool you have hiding in a drawer in your bathroom.   A spare tooth brush is one of the best kept beauty secrets.  Save some serious cash by substituting products and beauty tools with a spare toothbrush. Check out these tips. Spritz a toothbrush with [...]

Fiafini Skincare: Sensitive Skin Science

I have extremely sensitive skin. I am also huge on skincare products that are formulated with natural ingredients. I came across Fiafini Skincare and was very intrigued by their advanced anti-aging benefits, sensitive skincare claims and their secret legendary antioxidant ingredient, Marula beauty oil. Marula oil is found in South Africa, this tiny treasure has [...]

Bronzer 101

With summer right around the corner it’s time to talk about bronzer! Bronzer is an awesome summer beauty product that gives you a sexy sun kissed glow. If you aren’t sure how to bring out your inner Bronzed bombshell, here’s a list of some of the basics. No Snookis Around Here You want to make sure your bronze isn’t too [...]

Friday the 13th: Beauty Superstitions

Ohhhh….it’s Friday the 13th!  Just in case you decide to watch your back today, here is a list of beauty superstitions. Increase your good fortune by following these beauty rules! Cut your hair on Good Friday to prevent headaches in the upcoming year. It is bad luck to cut your finger nails on Friday or Saturday. [...]

Spring 2012 Beauty Trends

  The winter months are finally wrapping up and now it’s time to get ready for spring. Here’s your Spring 2012 beauty trends guide. Flawless, natural matte skin with highlighted elements is where it’s at. To achieve a luminous look use a brightening moisturizer, this will add a healthy glow just in time for spring. [...]

Smart is Beautiful: SmartLash Commerical Launch

  DermStore’s new commercial for SmartLash Eyelash Enhancer aired nationwide on Monday. Check out our commercial! We are all quite excited around here. Working with the content team on the script was amazing. Watching the idea of a commercial actually come to life: seeing pictures, hearing sound and watching a gorgeous model represent this product [...]

First Royal Birthday: Kate Middleton turns 30

The Duchess of Cambridge attended the red carpet film premier of Steven Spilberg’s “War Horse” in central London. Kate stole the show with her husband Prince William on the eve of her 30th birthday. This future queen is always a head turner. Her style has brought many fashion designers into the spotlight. Every clothing item [...]

Caudalie Premier Cru Eye Holiday Set Review

Finding the best facial moisturizer can be overwhelming. There are so many different products out there with pretty impressive claims. This amazing set, however, has impressive claims and is a perfect all in one. With the holiday’s right around the corner, it is the perfect kit for a loved one, girlfriend or a special treat [...]

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