The purpose of retail packaging in today’s modern world is to clearly communicate the brand/product messaging and encourage them to buy the product. It is as simple as that. In our consumerist society people have also developed a tendency to purchase products that are more cleverly packaged and presented, are recyclable and offer a user-friendly design.
We set out to do all the above in an effort to bring a collection of skincare products that are easy to understand and offer solutions to the top skin concerns that we have seen in Dr. Goldfaden’s dermatology office over the last 40 years. The beauty category is so over saturated, so our redesign is a refreshing change to the other lines that exist in our marketplace. Our customer can easily navigate through the tight collection and select the right products for their skin type/concern.
GOLDFADEN MD has been super-charged, elevated and enhanced on every level. From the packaging and design to the formulations and new product development, we are bringing to you the most advanced skincare system on the marketplace.
GOLDFADEN MD is proud to introduce the first dermatologist- developed natural skincare line – Physician Strength, Naturally Inspired. GOLDFADEN MD offers highly efficacious, non-prescription skincare solutions that utilize state-of-the-art technologies with active plant complexes and antioxidant botanicals to provide extraordinarily effective clinical results.
GOLDFADEN MD’s problem-solving skincare remedies target a range of specific skin concerns inspired by treatments developed in Dr. Goldfaden’s South Florida dermatology practice.
Extensive clinical testing and patient experience are behind these advanced, efficacious formulations, derived from Dr. Goldfaden’s most-reported problems in his medical practice and his determination to provide a corresponding solution. With over 40 years of this dermatological experience, GOLDFADEN MD products attract a cult following of customers that covet these result-driven products.
Goldfaden MD is committed to a cruelty-free line of skincare products as well as a quality guarantee to provide a product that is formulated with organic and natural ingredients as well as remaining paraben-, petrochemical-, mineral oil-, alcohol-, silicone- and gluten-free. The products are tested for all skin types, are hypoallergenic and free of artificial colors and fragrances. Because of this promise, Goldfaden MD delivers naturally-inspired, physician-strength skincare solutions.
All of the products can be found at DermStore.
About the Author: Lisa Goldfaden
After years of teaching in both the private and public school systems in New York City and at the illustrious Paley Center for Media, Lisa Goldfaden left education and decided to pursue something a little more “homemade.” Lisa recalls, “My brother and I grew up watching my father help people by treating and curing them not only with medical expertise, but also with understanding and emotional support. I definitely credit my dad for my artistic side and after watching him create unique products, this way of life became one of those things that I felt so strongly about pursuing. I knew this was my path.”
Today, Lisa is happily ensconced as Vice President of Marketing and is a walking billboard for the success of GOLDFADEN MD. “I often joke that I am ‘making the world more beautiful, one face at a time’, but I really do believe this! The ability to offer our clients natural, healthy, dermatological products that not only help them, but also deliver results is an honor.”