rag and bone, Spring 2013, what do you picture? Many would assume the New York-based identity would soak up all that the east side has to offer. Though replicating the minimalistic nature of their Fall-Winter 2012 shoot, Kate Moss and managing partners Marcus Wainwright and David Neville have taken the iconic brand back to its roots. You may not have known it, but rag and bone is as British as can be. With the line hugely inspired by British tailoring, it’s no surprise both Marcus and David were born and raised in England. They even attended the same boarding school back in Berkshire, and it wasn’t until they both opted for a change of scenery that rag and bone was born in NYC.

After their first shoot with the British bombshell on a deserted North London street, rag and bone thought it would be an interesting contrast to follow up in a remote village. Keeping with the minimalistic feel and an idea of creating a unique, stripped back imagery, a village in Gloucestershire provided the perfect location.

The day before the shoot was a downpour, though as typical England conditions would have it, the skies cleared and the beauty of the countryside appeared. With natural lighting and the natural beauty of Moss shining through in her home environment, the resulting images were stunning. Click here to see more shots.

The effortless beauty of Kate Moss