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Manly Monday – Brotox


It is true, men are going to lengths once believed only reserved for women to try and gain an edge. Skin care, grooming and cosmetics have all seen a significant shift towards a male audience, but now it’s going a step further with nonsurgical cosmetic procedures, specifically Botox. With a recent boom, Botox, or even now referred to as “Brotox”, is becoming a go-to treatment for men who will spend thousands to try and assert their “alpha male” dominance.

Ironically in a down economy, men have turned to spending their money on Brotox as a way to make sure they’re the ones who’ll get the job, or the promotion, or the pretty girl. It seems as though us men have resigned ourselves to the fact that looking younger and being more physically attractive will heed noticeable social and economic advantages.

The figures speak for themselves, with Botox injections in men up an astonishing 258% between 2000 and 2010! Top Botox specialist and celebrity LASIK surgeon Dr. Richard A. Norden, indicated that at his practice alone in the past several years, the percentage of men having Botox injections has increased precipitously to almost 30% from around 5%. Dr. Norden believed it was a symptom of the times, with an increasing number of men in their early 30’s and even late 20’s coming in for the procedure.

“Clearly even in younger men, facial wrinkles are a sign of aging or loss of youth. Brotox allows these men to compete with more confidence in the marketplace (both work and social),” Dr. Norden said. “There should be no shame for a guy in getting Botox.”

Is this the epitome of the modern man? Have we all convinced ourselves that we live in a society where who you know, how square your jawline is and how crease-free your forehead is actually takes you to the front of the class ahead of those of knowledge and understanding? Well, coming from a guy that once received laser hair removal on his cheek bones because he thought he looked ugly (thought it would be a good idea to come clean for the purpose of the story) I’d say this trend is just beginning.



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