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New Beauty Brands: My Personal Must Haves

amber-blogAs you know, or should know, new beauty brands are constantly being added to all three sites:, and If ever you are in the mood to find new and exciting stuff, always check the ‘More Ways to Shop’ tab and select ‘New Arrivals’.

Four new brands that have caught my eye, and heart recently are below (and in no particular order):

  • IT Cosmetics
  • Purity of Elements
  • Cailyn
  • Apothia Los Angeles

It Cosmetics delivers innovative, high performance color cosmetics. This brand has lots of truly great products but one of my NEW favorites from them is their Vitality Glow Anti-Aging Matte Bronzer. It is a bronzing powder that you can use for both the face and body, and is formulated with vitamin E and grapeseed extract. Not only will this bronzer deliver great warmth to your pale cheeks, but it will also keep your skin healthy.

Purity of Elements (POE) is a luxurious cosmeceutical line which believes in the philosophy that balanced skin is a reflection of a balanced life. I have tried a few things from this brand but at the time was shopping around for a new moisturizer; their Copper Mineral Moisturizer is great for normal to dry skin types, it is also preventative and restorative. I have pretty sensitive skin, and this brand has been great for it and it’s never too early to slow the signs of aging!

Cailyn Cosmetics is an all-natural and mineral based makeup line, which features very portable products for the on-the-go girl! One product that I am head over heels for (literally so in love with) is their Line-Fix Gel Eyeliners. Not only does this eyeliner come in 13 different shades but it also comes with a built-in brush which provides flawless application. I am not going to lie, I would consider myself eyeliner challenged BUT you cannot go wrong with this product. Perfect cat eye. . . HERE YOU COME!

Apothia Los Angeles is an award-winning line of fine fragrances and interior aromas which was launched by Ron Robinson in 2000. The signature fragrance to launch with this brand was IF. The IF scents come in multiple forms, however I am a HUGE fan of the IF Roll-On Pure Oil. This roll-on is perfect to keep in your purse, durable and great for travel. This fragrance features top notes of zesty grapefruit, sparkling yuzu and bergamot. A little dab on the wrist will last all day and leave you smelling absolutely heavenly!  

I never think I can find anything better than what I already have, but I prove myself wrong time and time again! It is so fun finding not only something new, but something that is better than the last. Are there any new products you have found recently and are in love with?! Please share, and make sure to always review the products on the site, you may come across your next must have that way!


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