How do you go from working the 9-to-5 to pursuing your two creative passions? Ask Lauren Feist. The celebrity makeup artist turned jewelry designer started her professional career in human resources before building a business around her creative talents.
Today, she’s a makeup artist specializing in beauty, film and editorial, and has worked with many celebs including True Blood’s Anna Paquin, Laura Wiggins of Shameless and Mario Lopez. She’s also a jewelry designer for her dazzling line Lollysheep, which is available on Etsy.
I recently met with Lauren (who also happens to be one of our very own blush curators!) to chat about her line and to get her take on beauty, fashion and how the two go hand-in-hand!
WHERE DO YOU LOOK TO FIND INSPIRATION FOR YOUR COLLECTIONS?
I find inspiration in so many different areas: from runway fashion…to photo shoots where I’m doing makeup…to fashion bloggers. I also make pieces that I like to wear and what I think other women would like to wear as well, but at an affordable price.
IN A COUPLE SENTENCES OR LESS … HOW DID YOU PROPEL YOUR LINE TO WHAT IT IS TODAY?
Personalized customer service has been huge for me. Etsy made it so easy for me to create my online shop and tap into a larger market, but I think having a personal interaction with each one of my customers has made a huge impact on repeat business and referrals.
WHAT’S YOUR FAVE BEAUTY BRAND? BEAUTY PRODUCT? WHAT ARE YOUR MUST-HAVES YOU WOULDN’T BE CAUGHT ON A DESERTED ISLAND WITHOUT?
My favorite beauty brand is Jane Iredale. I love that her products are meant to enhance the health of our skin while also making us beautiful! So many of her products are also multi-functional, which is a huge necessity being a makeup artist on the go. My must-haves would be Jane Iredale Dream Tint SPF 15 Moisture Tint, GloTint for Cheeks and Lips by glominerals and Better-Than-Waterproof Mascara by CARGO.
HOW DOES YOUR PERSONAL STYLE MATCH YOUR MAKEUP PERSONALITY?
I try to stay on-trend with both my style and makeup, but remain classic in both areas. I stay true to the basics, but sprinkle in trendy pieces here and there. I also love color and that is evident in what I wear and on my face!
WHAT’S A TYPICAL DAY FOR YOU, MAKEUP-WISE?
Like most women, I don’t like having to spend tons of time on my makeup, but I still want to look put-together. Perfecting my skin, blushing up my cheeks and lots of mascara are a must for everyday!
WHAT MAKES YOU BLUSH?
When I’m concentrating hard on something and I catch my husband watching me…he always knows how to make me blush!
WHAT IS THE BEST BEAUTY ADVICE YOU EVER RECIEVED?
Sunscreen, sunscreen, sunscreen! Start protecting your skin as early as possible and don’t forget about your neck and hands!
Fashion and beauty are so closely related. For you personally and for your brand, how and why do the two go hand-in-hand?
The incredible thing about both fashion and beauty is how they tell a story, and we can transform ourselves through either one. I think they should complement each other and be worn with the other in mind—just like adding that perfect lipstick as a finishing touch to a complete look, I think my jewelry does the same!