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Skincare Made Easy


Look inside your beauty cabinet, and what do you see? A neat assortment of everyday essentials or a crammed cache of specialty serums, creams and lotions you don’t remember buying or why? When it comes to skincare, many women tend to overthink things. A handful of well-chosen products can do significantly more good than a laundry list of individual “problem solvers.” The key is finding the right products for the job and realizing that, oftentimes, less really is more.

Keep It Simple

Unless you’re one of the lucky few blessed with naturally flawless skin, you’ve got a concern or two. Maybe it’s dry skin, dark spots or the occasional (or frequent) breakout. Before you reach for that new “miracle” cream or serum, take a moment to consider the problem’s cause. Often problem skin results from inadequate moisture, irritating ingredients and poor lifestyle choices. A simple adjustment to your existing regimen can put you back on the path to perfection (without any unnecessary pit stops).

Mother Nature Knows Best

Today’s natural and nature-based products aren’t the feel-good-but-do-nothing products of yore. Thanks to advances in cosmetic science, many products contain highly concentrated natural actives that are more effective than their artificial counterparts. That’s largely because the skin responds better to natural ingredients and with less likelihood of adverse reactions. So next time you’re browsing, be sure to check out the ingredient list and check off products loaded with artificial dyes, fragrances and fillers, like talc and petroleum-based oils.

Multitasking: Skincare’s Magic Word

“Multitasking” isn’t just another skincare buzzword. Many products today pack multiple benefits in one jar, tube or bottle. Exfoliating cleansers, for instance, do the work of two products, and many moisturizers double as anti-aging treatments. By eliminating redundant products, multitasking products simplify your regimen, saving you time and money.

Protect Yourself (Before You Wreck Yourself)

Remember the saying “an ounce of prevention is worth a pound of cure?” Well, the same goes for skincare. Studies show that UV exposure is the leading cause of premature aging. By using products with an SPF of 15 or higher, you can help prevent earl signs of damage. And, when it comes to the skin, prevention is always easier than correction.

About the Author

Senior Copywriter Drew Pizzini has been the chief marketing writer and editor for Pür Minerals for over five years. His expertise ranges from modern skincare science to makeup trends. Based in Atlanta, Drew has contributed articles featured in national consumer and trade publications.


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