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Smart is Beautiful: SmartLash Commerical Launch


DermStore’s new commercial for SmartLash Eyelash Enhancer aired nationwide on Monday.
Check out our commercial!

We are all quite excited around here. Working with the content team on the script was amazing. Watching the idea of a commercial actually come to life: seeing pictures, hearing sound and watching a gorgeous model represent this product honestly has me in awe.  Check out some behind the scenes pics from the video shoot.

Make a breathtaking statement with every blink.


SmartLash creates the appearance of fuller more beautiful lashes.

If you want a lash line that looks thick, long and full, SmartLash is just right for you. This special formula is approved for contact lenses wearers and people with sensitive eyes. It is physician-tested, non-irritating and free of prostaglandin, freeing you of the harsh side effects that happen with other lash enhancement products.

Enter our SmartLash Commercial Giveaway on facebook  for a chance to win a year’s supply of SmartLash Eyelash Enhancer ($1500 Value)!

Stay tuned next week! We will be having another contest that features our own staff’s SmartLash videos.

SmartLash is available exclusively on



  1. Karen H.
    Posted February 22, 2012 at 1:19 pm | Permalink

    When using SmartLash, do you have to continue use in order to keep your lashes long and full? Some commercials I have seen for similar products say that if you discontinue use your lashes will return to the way they were before.

  2. Beth
    Posted February 23, 2012 at 11:19 am | Permalink

    Yes, the more you use it, the more beneficial it will be for your lashes.

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