flickr user: Brad Bethell Photography

We know the rules of rouge, we’re familiar with Fall 2010 makeup trends (and it’s almost time to check out Spring 2011 trends!) and we’re all over the hottest hairstyles. But as we try to keep up with the latest and greatest when it comes to beauty, we shouldn’t forget about the tried-and-true products we should always invest in.  Having said that, let’s talk about facial moisturizer and liquid foundation.

Just because an item is expensive doesn’t necessarily mean that it’s better. However, for certain staple beauty items, spending money is a worthwhile endeavor.  For instance,Facial moisturizer is essential.  This daily product can have so many benefits! It helps with anti-aging and can repair sun damage—and different formulas can address a number of other skin concerns.  The market for moisturizers is endless, so take your time to find something that’s formulated specifically for your skin type.  A highly recommendedfacial moisturizer for normal to oily skin is Kinerase “Lotion—it’s packed with vitamins to help with free radical damage.

Liquid foundation is another critical item in your beauty regimen. When spending some money on your base, take advantage of the specialist and ask for help in choosing the right formula for your skin type and color.  You don’t want to have buyer’s remorse and get stuck with a foundation you don’t love!  Remember, it is called “foundation” for a reason: if it’s solid, then the rest of your makeup will look and feel better.

A final note on investing in a top quality facial moisturizer and liquid foundation: put the purchase into perspective. Of course, DON’T spend beyond your means. But do justify things when necessary. How much money do you spend on coffee every day? Lunch? Probably more than $1.55, which is the cost-per-day for a $140 product you use for 3 months (and some really high-end items will last even longer). Go ahead, treat yourself.